Our Policy:
Any cancellation or reschedule made less than 24 Hours may result in a cancellation fee.
The amount of the fee will be equal to 50% of the reserved services or $25, whichever is more.
If you are more than 15 minutes late for your service, we may not be able to accommodate you.
In this case, the same cancellation fee will apply.
We will do our very best to reschedule your service for another time that is convenient to you.
We require a credit card to hold your appointment.
Cancellation fees will be charged to your card on file.
If you need to cancel your appointment, we respectfully request at least 24-Hour notice.
In the event of a true, unavoidable emergency, all or part of your cancellation fee
may be applied to future services.
“THE TRUE BEAUTY IN A WOMAN IS REFLECTED IN HER SOUL”

~GALLERY~























































HOURS
Monday 9AM~5PM
Tuesday 9AM~7PM
Wednesday 9AM~7PM
Thursday 9AM~7PM
Friday 9AM~7PM
Saturday 9AM~5PM
CLOSED Sunday
~REVIEWS~
“Kaitlyn is my GIRL!!! I am always amazed at what Kaitlyn can do with my hair. She is very attentive to my wants and needs when it comes to cuts and colors. She even recommends products to help my hair stay healthy. She is the fairy godmother of my hair for sure. Thanks for always giving me the best experience, and to anyone looking for someone amazing Kaitlyn is your gal!”
“I had such a wonderful experience with Tasia at Pure Beauty! I scheduled a very last minute haircut in a snap decision that I needed a change. Tasia was absolutely lovely, listened to me and we worked together to get my hair where I wanted it to be. Needless to say, I am in love! The hair turned out wonderful, and the experience was 10/10. Will definitely be going back next time I need a service! She’s great!”
“Everyone that works there is super friendly, always greet me with a smile… Shyla, my hairstylist is very professional, really cares about making me feel at home and always makes me look great…. Highly recommend this place and highly recommend Shyla.”
“Hands down the best cut I’ve ever had and my daughter’s ever had too. Marquee listened to every single concern we had for our hair, listened to exactly how we wanted our hair to lay, feel, etc. SHE NAILED IT! Both my hair and my daughter’s hair has never felt so healthy - absolutely going back to her so we can keep up on these amazing cuts!”
“I’ve been a regular now for 3 years, and I love coming to the salon. Natalie is amazing! She is very skilled at cutting and styling, and she offers me great advice on how to do my hair.”
“Olivia is the absolute best! Fantastic attention to detail. My nails are always perfect and they never lift or chip. I would highly recommend her!!”
“This salon is like a family to me. I walk in and always greeted by name. They not only care about my beauty needs but also are concerned about my inner beauty needs. Each lady is professional and give a 110%. I love pure beauty and all their employees. Thanks ladies for always making me feel my very best!”
VOTED 2024 WINNER “BEST OF SLC”